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Founded in 2000 and headquartered in Campbell, CA, is the premier online destination for aquatics apparel and the web’s most popular swim shop. Since its inception, has expanded into virtually every activity that takes place in and around water, becoming the largest online specialty store for aquatics in North America. was named an Internet Retailer Hot 100 and Top 10 Mobile Retailer in 2011. Featuring the broadest selection of performance swimwear and apparel at the best prices, has also been recognized in the industry for its superior customer service and best-in-class shipping.

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