THEORY Fashion THEORY Riland New Sovereign SweaterTHEORY Riland New Sovereign Sweater

THEORY Fashion THEORY Basic Elasticized PantsTHEORY Basic Elasticized Pants

THEORY Fashion THEORY DETROE SWEATERTHEORY DETROE SWEATER

THEORY Fashion THEORY DETROE ZIP SWEATERTHEORY DETROE ZIP SWEATER

THEORY Fashion THEORY ESSENTIAL ZIP HOODIETHEORY ESSENTIAL ZIP HOODIE

THEORY Fashion THEORY HYBRID SWEATPANTSTHEORY HYBRID SWEATPANTS

THEORY Fashion THEORY Long-Sleeve Double TeeTHEORY Long-Sleeve Double Tee

THEORY Fashion THEORY MAXI SLIP SKIRTTHEORY MAXI SLIP SKIRT

THEORY Fashion THEORY TALBERT PANTSTHEORY TALBERT PANTS

THEORY Fashion THEORY 5 POCKET LEATHER PANTSTHEORY 5 POCKET LEATHER PANTS

THEORY Fashion THEORY STANDARD POLOTHEORY STANDARD POLO

THEORY Fashion THEORY French Dobby Regular-Fit Cotton Dress ShirtTHEORY French Dobby Regular-Fit Cotton Dress Shirt

THEORY Fashion THEORY Two-Tone Relaxed T-ShirtTHEORY Two-Tone Relaxed T-Shirt

THEORY Fashion THEORY STANDARD TIPPED REGULAR FIT POLO SHIRTTHEORY STANDARD TIPPED REGULAR FIT POLO SHIRT

THEORY Fashion THEORY Marlo New Tailor Dress PantsTHEORY Marlo New Tailor Dress Pants

THEORY Fashion THEORY Marlo New Tailor Dress PantsTHEORY Marlo New Tailor Dress Pants

THEORY Fashion THEORY Belted Shift DressTHEORY Belted Shift Dress

THEORY Fashion THEORY Short-Sleeve Cotton PoloTHEORY Short-Sleeve Cotton Polo

THEORY Fashion THEORY I0502101 BLACK  Artificial->Artificial FurTHEORY I0502101 BLACK Artificial->Artificial Fur

THEORY Fashion THEORY SLIMTHEORY SLIM

THEORY Fashion THEORY MURARRY PLAID LONG SLEEVE BUTTON-DOWN SHIRTTHEORY MURARRY PLAID LONG SLEEVE BUTTON-DOWN SHIRT

THEORY Fashion THEORY Murray Dada Plaid Button-Down ShirtTHEORY Murray Dada Plaid Button-Down Shirt

THEORY Fashion THEORY Cashmere Karenia sweaterTHEORY Cashmere Karenia sweater

THEORY Fashion THEORY Cashmere Slouchy sweaterTHEORY Cashmere Slouchy sweater

THEORY Fashion THEORY SHEERTHEORY SHEER

THEORY Fashion THEORY Murray Arrow Print Button-Down ShirtTHEORY Murray Arrow Print Button-Down Shirt

THEORY Fashion THEORY TINY LONG SLEEVE TEETHEORY TINY LONG SLEEVE TEE

THEORY Fashion THEORY TINY TEETHEORY TINY TEE

THEORY Fashion THEORY WEEKENDER TIE NECK BUTTON DOWNTHEORY WEEKENDER TIE NECK BUTTON DOWN

THEORY Fashion THEORY TREECA 2 PANTSTHEORY TREECA 2 PANTS

THEORY women clothing and apparel THEORY women bags THEORY women shoes THEORY women accessories THEORY women beauty

THEORY Fashion

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MEN

Theory was founded in 1997 on the principle that men and women want to feel comfortable and sexy in modern clothing. Theory is geared to answer the needs of a contemporary customer, one who has a demanding and versatile lifestyle. Sophisticated, urban, and discriminating, yet seeking comfort and value.

Theory defined its customer as global, intelligent, and fashion-savvy. Placing a premium on fit and fabric quality, Theory created a collection of stand alone pieces that serve as the foundation of our consumer's wardrobe. Theory incorporated the successful merchandising models of American fashion companies, with the quality and craftsmanship of European fashion houses. By merging the two ideologies Theory has been able to deliver a superior product. Theory seized the technological opportunities available to spin Lycra into other fabrics, creating slimmer, more comfortable shapes. Theory's signature "stretch" fit developed a cult following and the Theory pant became a must-have for every woman's wardrobe.

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