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Beckham's eponymous label was launched in September 2008 in a low-key presentation. By 2011, it had grown into a fixture of New York Fashion Week and a lower-priced Victoria by Victoria Beckham label was introduced. In the first quarter of 2011-12, it was predicted to generate annual sales of more than £60 million. Known initially for its dresses, the range has expanded into separates and luxury handbags selling at up to £18,000. Alongside the main fashion line and diffusion range, the Victoria Beckham brand still includes separate denim, eyeware and fragrance lines. In November 2011, Victoria Beckham won Designer Brand of the Year at the British Fashion Awards.

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