The Anagram that adorns this wool sweater is more than 50 years old, but you wouldn't guess it from its wholly contemporary design, courtesy of M/M (Paris). Staying faithful to Vicente Vela's original vision for LOEWE's logo, the agency used sketches of cattle-branding irons to update the famous quadruple-L insignia. The new, streamlined version is now an icon in its own right, representing both the past and the present of one of fashion's most forward-thinking brands.
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First seen in Feb 2024
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