What it is: A nourishing treatment masque that replenishes and strengthens fragile strands, helping to prevent breakage and allowing hair to grow longer. Who it's for: All hair types that are weak (whether it’s brittle, coarse, fine or fragile) and prone to breakage and hair fall.What it does: This deeply conditioning masque penetrates the hair cortex to build strength from within, forming a protective scaffold around strands to reinforce cuticle strength and structure. It encourages length over time by preventing breakage and increasing hair's elasticity, and it leaves hair ultrasoft.Research results: Results show a 3x reduction in breakage after just one use due to an increase in hair elasticity, based on a clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum vs nonconditioning shampoo. How to use: After shampooing with Hair Alchemy Resilience Shampoo, massage in masque, indulge (for at least one minute) and rinse. Can be used as a daily intensive conditioner for those with highly textured or especially parched locks, or once a week on finer strands to treat brittle hair.Pro tips: For best results, comb through strands after applying the masque to ensure all product is evenly distributed throughout the hair.
What it is: A nourishing treatment masque that replenishes and strengthens fragile strands, helping to prevent breakage and allowing hair to grow longer. Who it's for: All hair types that are weak (whether it’s brittle, coarse, fine or fragile) and prone to breakage and hair fall.What it does: This deeply conditioning masque penetrates the hair cortex to build strength from within, forming a protective scaffold around strands to reinforce cuticle strength and structure. It encourages length over time by preventing breakage and increasing hair's elasticity, and it leaves hair ultrasoft.Research results: Results show a 3x reduction in breakage after just one use due to an increase in hair elasticity, based on a clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum vs nonconditioning shampoo. How to use: After shampooing with Hair Alchemy Resilience Shampoo, massage in masque, indulge (for at least one minute) and rinse. Can be used as a daily intensive conditioner for those with highly textured or especially parched locks, or once a week on finer strands to treat brittle hair.Pro tips: For best results, comb through strands after applying the masque to ensure all product is evenly distributed throughout the hair.
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