LuisaViaRoma was founded in Florence in the early 1930s, with the opening of the company’s eponymous concept store on Via Roma. Online since 1999, the company attributes 90% of total revenue to online sales. To this day it remains a 100% privately owned family business, with the founder’s grandson, Andrea Panconesi acting as CEO and his daughter, Annagreta Panconesi as Creative Director.
The site offers a wide selection of clothing, shoes, bags, accessories, luxury home interiors and beauty, with products available for men, women and kids from the most prestigious designers such as Balenciaga, Vetements, Off-White, J.W. Anderson, Balmain, Dolce & Gabbana, Gucci, Saint Laurent, Valentino, Givenchy, Loewe, Jacquemus and more.
Offers
Enjoy an extra 20% off sale styles. Use code FR20
03/05/2025 - 03/16/2025
Enjoy 20% off full priced items. Exclusions may apply. Use code LOVE20
02/11/2025 - 03/16/2025
Enjoy up to 70% off sale styles.
Starts on 01/08/2025
