ADIDAS CONSORTIUM X ÉTUDES – LAUNCHING 15TH SEPTEMBER
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The original UltraBOOST that launched in the early months of 2015 quickly established itself as the most impressive example of the high-performance functionality and meticulous craftsmanship that has come to define the adidas running shoe roster.
The UltraBOOST Collective was formed later that year as an opportunity for some of the most revered brands and designers from around the world to create their own distinctive take on the shoe. For AW18, the UltraBOOST Collective is comprised of A Kind of Guise, Engineered Garments, Études and Kinfolk.
From their studio in Paris, Études works across mediums to explore and advance the global standard in visual culture. The UltraBOOST slots seamlessly into their aesthetic: a deceptively refined, uncaged shoe rendered in shades of bright blue and deep black. The blue uppers not only call to mind an iconic adidas colourway but also a shade that Études frequently uses to champion a strong, open and progressive Europe.
Accompanying the Études UltraBOOST is a pack-away rain cape. Echoing the subtle details of its partner shoe, the cape is sleek and functional, with oversized tonal co-branding that runs the length of the cape’s reverse.
The adidas Consortium x Études UltraBOOST will launch at END. on September 8th.
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EIGHT GUYS WHO MAKE US WANT TO UP OUR STYLE GAME A sartorial masterclass from the streets of Florence and Milan CLICK FOR MORE Words by Mr Mansel Fletcher The new year kicks off with Italy’s two big biannual fashion events, Pitti Uomoin Florence and Fashion Week in Milan. Media attention in Florence is almost entirely dedicated to the outfits worn by the attendees, while interest in Milan is spread more evenly between the clothes on the catwalks and the clothes on the street. All of this means that for the guys attending these events there’s an almost irresistible temptation to overthink their outfits, the result of which is that there’s great sport to be had reviewing the street-style shots. 
Y-3 Spring/Summer 2018 Campaign — Chapter 1 For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept-returning to the core DNA of its two makers-is reflected in the collection, three campaign chapters, and breakthrough footwear launches. 