Alternative Utopia
Shared fromLUISAVIAROMA . Click here to read more
A New Way for Fall 2018
The world is becoming increasingly more digital, your existence online is just as important (if not more so) as being in the physical real world. More and more people are fixated on watching Instagram stories, going ‘live’ on Youtube, posting dreamy photoshopped content and nervously watching how many ‘likes’ they can get. Let’s just think a second about the reality of our times: a polluted planet, economic difficulties, and political change and turbulence. Who wouldn’t want to live in digital dreamland?
For the upcoming Fall Winter 2018 season, let us find pleasure in the physical world we live in: log off, unplug, reconnect with nature. Maybe by briefly abandoning the digital realm we can improve the quality of our existence. Channel your inner animal via GCDS, rock a Mickey Mouse sweater or wear a hat with animal ears. Bend over backwards in Balenciaga, comfort yourself in something retro from Courrèges.
Presenting an edit of womenswear and menswear full of digital dopamine that urges you to turn your eyes away from the screen and towards the sky. Go outside, be with nature, breathe in some fresh air. Wear something playful, lay down in the grass, take a walk. This season don’t do it for the ‘gram, do it for you.
EIGHT GUYS WHO MAKE US WANT TO UP OUR STYLE GAME A sartorial masterclass from the streets of Florence and Milan CLICK FOR MORE Words by Mr Mansel Fletcher The new year kicks off with Italy’s two big biannual fashion events, Pitti Uomoin Florence and Fashion Week in Milan. Media attention in Florence is almost entirely dedicated to the outfits worn by the attendees, while interest in Milan is spread more evenly between the clothes on the catwalks and the clothes on the street. All of this means that for the guys attending these events there’s an almost irresistible temptation to overthink their outfits, the result of which is that there’s great sport to be had reviewing the street-style shots. 
Y-3 Spring/Summer 2018 Campaign — Chapter 1 For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept-returning to the core DNA of its two makers-is reflected in the collection, three campaign chapters, and breakthrough footwear launches. 