Gucci Ace ASMR
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For the second chapter of Gucci 24 Hour Ace the House sneakers feature in ASMR videos.
First launched in 2016, the digital project returns with a series of films that bring the sneaker design to life. Working with key ASMR techniques—the subjective sensorial experience of low-grade euphoria achieved through combining sounds and imagery, the talented artists unveil their creative process in a series of images and videos that uncover how their videos took shape.
All videos feature the Ace sneaker: part of the Beloved collections, the pieces enamored by Alessandro Michele and those who wear them. The retro-looking low-top changes its look courtesy of patches featuring animals and pop designs, embroideries, fabrics, studs and prints mixed with the House Web stripe.
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XXL: THE SHOES OUR FEET ARE FUCKING WITH Shared from SSENSE . Click here to read more Breaking Down the Impact of Chunky Sneakers feat. Balenciaga, Nike, Eytys, and More Long before the rise of Balenciaga’s Triple S, before Eytys’ Angel or Acne Studios’ Manhattan, bulky shoes were thriving. Their prevalence and array of corresponding shapes continue to evolve with whatever mainstream silhouettes and lifestyles catch wind. To occupy more space than necessary—by way of your shoe—is to make a statement of how you wish to be perceived within the world. 