Helmut Lang for Men: TAXI Capsule Collection
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Known as one of fashion’s first minimalist brands, Helmut Lang’s made-to-measure in Vienna in 1977 propelled the label into global success with its essential garments, as well as its fresh and experimental ideas. This season, we’re seeing Helmut Lang for men‘s collection with compelling textures, sharp silhouettes and gorgeous monochromatic color scheme.
The fashion house became famous for its striking simplicity but refined design during late 1980’s and early 1990’s where minimalism was at its height. In 1997, Lang moved to New York and set up the company’s headquarters the following year. The first in the fashion industry, he showed his collection to the world, live through internet broadcast. From 1998 to 2004, ads could be seen on New York taxi tops, making Helmut Lang the first ever fashion designer to advertise on taxis.
Recently, the Helmut Lang brand has brought back the taxi campaigns for their limited edition taxi capsule collection.
Helmut Lang SS18 Men’s
The SS18 Collection acknowledges the heritage of the label and Shayne Oliver helmed the show with his signature aesthetics. It also serves as a reminder to the audience of the new direction the brand is heading.
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EIGHT GUYS WHO MAKE US WANT TO UP OUR STYLE GAME A sartorial masterclass from the streets of Florence and Milan CLICK FOR MORE Words by Mr Mansel Fletcher The new year kicks off with Italy’s two big biannual fashion events, Pitti Uomoin Florence and Fashion Week in Milan. Media attention in Florence is almost entirely dedicated to the outfits worn by the attendees, while interest in Milan is spread more evenly between the clothes on the catwalks and the clothes on the street. All of this means that for the guys attending these events there’s an almost irresistible temptation to overthink their outfits, the result of which is that there’s great sport to be had reviewing the street-style shots. 
Y-3 Spring/Summer 2018 Campaign — Chapter 1 For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept-returning to the core DNA of its two makers-is reflected in the collection, three campaign chapters, and breakthrough footwear launches. 