How Beautiful You Are!
Inspired by the body positivity movement, Le Bon Marché is giving beauty entrepreneur Tata Harper the floor with an exclusive pop-up, the "Green House", to showcase her wide range of natural products. To coincide with this, Le Bon Marché has also invited various lingerie brands committed to body positivity to create an area on the 1st floor devoted to well-being and femininity.
, these exclusive lingerie brands will be encouraging women to redefine their standards of beauty and choose the route of accepting themselves as they are.
,
,
,
,
and
; all brands promoting female
and
in their own ways.
Among the brands selected as part of this approach is
, a Danish brand for underwear, T-shirts and socks in
, as well as the American brand
, which makes underwear and T-shirts from
like organic cotton. French brands will also be represented in this dedicated area with Naelie offering lingerie and sportswear designed by a yoga teacher and
specialising in underwear and loungewear with
.
LOOKING FOR MEANING
Born in the 90s, body positivity speaks to women who no longer identify with striving for perfection and want to make beauty synonymous with looking natural, without feeling guilty about it.
Beyond self-acceptance, body positivity also encourages efforts in support of sustainable and responsible patterns of consumption. Anxious to consume less but better, women are now looking for meaning in their purchases too, so as to live in harmony with their bodies as well as their environment.
Baserange, Aid Bra - Buckle Cotton Knit, €65
Natural beauty entrepreneur Tata Harper defines body positivity as "physical and psychological balance" and bodily well-being. According to the entrepreneur: "We are gradually moving away from this obsession with youth by any means and reassessing our standards of beauty in a positive way - the little inner voice destroying our self-confidence and positivity has got to be silenced".
Through this process, body positivity essentially means adopting a positive mindset at all times.
Read the exclusive interview with Tata Harper for Le Bon Marché here.
I think that body positivity means feeling good in your own skin and for that, you need physical and psychological balance. Tata Harper
Beauty is All Around Us!
For over 140 years, CHANTELLE has been using its expertise to create modern yet timeless lingerie for women. Since the arrival of its new Creative Director Renaud Cambuzat, the brand has set out to rejuvenate its image and positioning, focusing on body positivity. Renaud Cambuzat explained: “The first thing that came as a bit of a surprise when entering the lingerie business was how I found the conventions regarding the products, as well as image and the way women were represented quite stereotypical. So, our aim was to put FORWARD a fresher image and potentially adjust its positioning. Our approach is much more fashion-oriented and contemporary now”.
CHANTELLE, Soft Stretch Body, €45
For the duration of the event dedicated to body positivity, there will also be a photographic exhibition by Renaud Cambuzat, displaying images featuring women's bodies of all shapes and sizes in recognition of the beauty of the body in its natural state. Publications on body positivity and self-improvement can also be read or purchased within the same section.
The Soft Stretch Range
Embracing freedom of movement, CHANTELLE’s innovative Soft Stretch range boasts a unique design able to adapt itself to all body shapes from XS to XL. In a constantly changing world, CHANTELLE provides the perfect canvas for personal expression.
Read the exclusive interview with Renaud Cambuzat for Le Bon Marché here.
YSÉ
In 2012, Clara Blocman created Ysé aged 23, encouraged by the idea of making lingerie for the woman she wanted to be; lingerie that naturally enhanced her silhouette, without artifice or looking classically seductive. At the time, she couldn't find any lingerie to Suit her and instead decided to start making underwear herself to make the most of her small chest. So, Clara Blocman designed pieces in the spirit of enhancing chests of every kind without any trickery. The brand consequently expanded its range from an A cup to an E cup. Her mantra? Nothing is more beautiful than being natural!
To support and promote this message of body positivity, Clara Blocman launched a series of podcasts this year called INTIMITE, alongside photo essays and videos. Intimate and often sensitive encounters with women in the real world.
Ysé, Triangle Bra, €40
Special Rive Gauche Collection
Ranging from an A cup to an E cup, the sensual and delicate Rive Gauche collection flatters all women. The campaign showcases women's bodies in their diversity and moves away from the stereotypes too often viewed as images of perfection.
Read the exclusive interview with Clara Blocman for Le Bon Marché here.
In a constantly changing world, we strive to build relationships with others while maintaining our individuality. Chantelle
An eco-responsible commitment
RÉJEANNE
Réjeanne is a young French brand that manufactures in France using various innovative and eco-friendly fabrics and in the process questions the viability and impact of every woman throwing away 150 kg of sanitary protection over the course of her lifetime.
The founders of the brand are equally committed to self-expression and the no filter movement, choosing not to retouch any of the photos for their campaign.
The Rhéa Knickers
The Rhéa knickers can hold the equivalent of 2 to 3 tampons, meaning 12 hours of use. Comfortable, delicate and pretty, they incorporate stunning French polka dot lace with three layers (draining, absorbent and waterproof) ensuring 100% protection from leaks and optimal comfort. The knickers are washable and reusable for more responsible consumption.
Réjeanne, High-Waisted Rhéa Knickers in Polka Dot Lace, €59
ABOUT
About is an underwear and lingerie brand from the Baltic States; focused on well-being, it makes its products from natural, plant-based and biodegradable fabrics such as soya, cotton, linen, merino wool, Tencel and Lyocell. About aims to produce beautiful contemporary and intimate lingerie to flatter one and all, without compromising on comfort. Fabrics used by the brand are enriched with encapsulated SKIN care molecules (aloe vera, beeswax, silk proteins and antibacterial silver).
The SkaniBRA Bra
By combining the classic bra cup design, the modern sporty shape and innovative fibre composition, About has devised this unique bra. Thanks to its elasticity, it adapts easily to different body shapes, thereby revealing the wearer’s natural beauty. In line with its quality standard, the SkaniBRA bra is made from unique compositions of natural soya and cotton fibre fabrics to ensure maximum comfort.
About, SkaniBRA Bra, €59
Accept yourself for the wonderful person you are! Réjeanne
Children (almost) terrible Le Bon Marché is embracing punk spirit with its "So Punk" exhibition event, running until 20 October. Children will be well catered for, with their own suitably characterful collection of clothing, accessories and toys. And to make the event even much more memorable, there are various off-the-wall recreational workshops to attend on the punk theme! UNE SÉLECTION FUN ET COLORÉE MINI PUNK Think black patent, pink, and glittery DR. MARTENS , slogan cashmere sweaters by From Future , "Born to be Punk" and "Pretty Little Punk" Bonton bags. 
Fashion: The Business Couture Trend SEASONAL FASHION TRENDS BY LE BON MARCHÉ The long-forgotten symbol of the businesswoman is making its presence felt more than ever this season. Owing as much to its societal strength, as its Nineties aesthetic, the ultra-codified working girl wardrobe has been embraced by designers this winter and interpreted in various different ways. 