Screen Test #4: Denim ASMR
SSENSE
Oct 26 2019
For this season, SSENSE has invited photographer Rebecca Storm to create a series of Screen Tests inspired by the ASMR video genre. Designed to invoke the spine-tingling sensation known as “Autonomous Sensory Meridian Response” with recordings of the hushed and soothing sounds of everyday activities, these videos have attracted a worldwide social media community devoted to the sensory ecstasy of the tactile.Invented for labor yet worn during leisure, the paradoxical character of denim is the subject of Storm’s latest Screen Test. Pieces from Valentino, Loewe, SJYP, Stella McCartney, and Facetasm explore denim’s full range of textures through sound, from its rugged strength to its frayed softness.
Screen Test #3: Zippers ASMR An ASMR Study on the Zipper Featuring Saint Laurent, Dsquared2, Loewe, and More Shot at our headquarters in Montreal and inspired by the videos of Andy Warhol, the SSENSE “Screen Test” series is a way to evaluate the camera-readiness of our products.For this season, SSENSE has invited photographer Rebecca Storm to create a series of Screen Tests inspired by the ASMR video genre. Short for “Autonomous Sensory Meridian Response,” ASMR videos explore objects as objects, especially the spine-tingling sensations evoked by the sounds of crinkling paper, brushing hair, and hushed whispers. 
Thom Browne’s Pet Passion A Dachshund-Shaped Bag Reveals Menswear’s Secret Canine DNA Sleek and alarmingly slender, the dachshund has been a men’s style muse for decades. Its presence has a power that has been harnessed by a select group, which counts Andy Warhol, E.B. White, David Hockney, and Thom Browne as card-carrying dachshund owners. Imagine this: The four men are sitting around a table at the legendary Bemelman’s Bar in New York. It’s late, they’ve outlasted the other patrons, with empty martini glasses as an explanation for their boisterous laughter. 
Alexander McQueen’s Brutal Gravity A Platform Sneaker by the London-Based Brand Closes the Spectrum Between Beauty, Brutality, and the Everyday The big, blunt lines of brutalism are dominating modern design. And now in everyday life, we find ourselves being gravitationally attracted to the presence of weight and bulk. This can be seen in our increasingly modular cars, that look forced rather than sculpted into existence, or in rough-hewn spaces like the new Tate Modern building where you can consume art safely within its bunker-like brickwork.