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Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018

SSENSE
SSENSE
Oct 26 2019

Director of Women’s Buying at SSENSE Brigitte Chartrand Lets Us Eavesdrop on Her Texts During The Calvin Klein 205W39NYC Fall/Winter 2018 New York Fashion Week show


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Navigating fashion week is impossible without a smartphone. Fashion buyers need them more than anyone; they’re at the shows to do business. We took advantage of this and texted with Brigitte Chartrand, our Director of Women’s Buying at SSENSE, while she watched the Calvin Klein 205W39NYC Fall/Winter 2018 show.


What’s it like to be in the mind of a buyer at one of the most hyped shows of fashion month? What do you wear? Where do you sit? Most importantly, what do you want to buy? SSENSE editor Romany Williams does a text message investigation.


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


Texting With a Fashion Buyer at Calvin Klein Fall/Winter 2018


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