The ADER SSENSE Cycling Club
Taking the Tour de Force Collaboration For a Spin
Welcome to the ADER SSENSE Cycling Club! ASCC is a society of like-minded riders coming together over their interest in fashion-forward athleticism. Our club is geared towards all levels of riders, especially those who want to have fun with how they put themselves together. A collaboration between ADER error and SSENSE, the ASCC uniform represents a layering system designed to keep each member comfortable and dynamic in all seasons and situations—from elasticized, cotton-blend jersey cycling shorts, to a multi-purpose blazer and hooded trench coat, the ASCC capsule is modular and all-terrain. The performance inspired ASCC collection, available exclusively at SSENSE, is designed with the intention of uniting those with enthusiasm for sporting excellence. Join the club!
Sock-fluencer Gia Seo’s Selfies and Style Takes The New York-Based Art Director Talks Pedicures, Target Markets, and Improving Fashion’s Carbon Footprint What happens when a simple wardrobe staple becomes a social experiment? When Gia Seo dubbed herself “the sock influencer”—an attempt to insert humor in an industry notorious for taking itself too seriously—she didn’t realize she was also launching a business. Leaning into an otherwise untapped market (a near impossible task amid a sea of streetwear “it” girls and endless sponsored content) through her long-standing and specific love for socks, Seo brought a fresh new perspective to the tastemaker game. 
This is an Essay by Hanif Abdurraqib About Sneakers It is a Love Letter to a Culture of Collecting and the Importance of Letting Go From an early age, it seemed like conventional wisdom was, if a person is passionate enough about one thing, they could become an expert on it. And to be an expert made you better, or more isolated from those who were not experts. Like music fans in record stores, digging through crates of b-sides while berating the people skimming the contemporary pop section. When I was young, it seemed to me that the more I knew about something, the easier it would be to shame those who didn’t know as much as I did. 
User Experience: Moncler Mexico City Why an Equatorial Location Makes Sense In Milan in the early 80s, a fashion subculture emerged called the Paninari, the fulcrum of which was as much the sandwich bars the members frequented as it was the Moncler puffers they popularized. A panino is a fitting symbol for the Paninari—representative of hyper-consumerism, and the disintegration of slow, sit-down traditions in favor of fast consumption. A mainstay in the Paninari uniform, Moncler was the French seasoning to a wardrobe that otherwise demonstrated an allegiance to Italian heritage brands (Fiorucci, Armani, Superga) punctuated by emblems of Americana ( Levi’s 501s, cowboy boots).