THE FISH MARKET HEROES
The focus has never been on the fish markets, but the dedicated engine that has made such a place so proficient over such a long period of time. That being said, the engine is the people, the work force, the culture and each and every devoted individual that have passed through the ranks throughout the years.
Through community and collaboration, SEVENSTORE want to celebrate the heroes of Liverpool’s fishmarkets in a campaign that champions a fusion of sports and maritime. Taking centre stage will be staff from Harry Jesse Son & Co; a family-run, passed through generations fish market that has been operating since 1942. They will swap wellies for sneakers to deliver their daily duties with help from the adidas City Series collection, in particular, the Hamburg ‘Fish Market’.
A sneaker that celebrates the German city’s famous Sunday fish market, it’s the perfect crossover for the Liverpool outlet. Made up with a distinct design aspect, it comes in two colourways of black and white plush leather. In-keeping with the much-loved city series aesthetic, adidas plays carefully on subtle reference to Hamburg’s fish market with a scale like effect on the three-stripes and heel. Underfoot things are kept classic with a gum-rubber midsole unit, concealing premium cushioning. The Hamburg’s are finished in style with a touch of additional class with the city crest on the heel and a limited-edition fish market infused box.
The adidas Hamburg ‘Fish Market’ is available online now.
Special thanks to Liverpool Fish Market and the team at Harry Jesse Son & Co, in particular Nick, Robbie, Paul, Vic, Mark and Graham.