THE ULTIMATE GUIDE TO SMART CASUAL
The definitive guide to nailing the dress code
What is smart casual?
What does smart casual mean? It’s the age-old question, and it’s difficult to define and easy to get wrong. The trick to perfecting this complicated dress code is by striking a perfect balance between smart and casual, so you have to put some thought into each item you’re wearing. There is more to it than just sporting a three-piece suit and throwing on a pair of trainers.
Smart casual dress is also dependent on your personal style and taste; for instance, Italians would achieve the look with neck scarves and accessories. If neck scarves aren’t for you then we’ll take you through some of the easier failsafe items if you’re looking to nail smart casual.
Smart casual essentials
Can trainers be smart casual? Are jeans smart casual? Can you wear both together? These are the kinds of questions that need answering, with the answer to them mostly being yes – if you get it right. Our biggest tip when pairing trainers with your dressier items is that they have to look box fresh, and if you need help cleaning them up beforehand you can always turn to our friend Jason Markk.
Y-3 Spring/Summer 2018 Campaign — Chapter 1 For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept-returning to the core DNA of its two makers-is reflected in the collection, three campaign chapters, and breakthrough footwear launches. 
10 exclusive pieces from Ex Infinitas’s highly limited, sustainable capsule “With sustainability foremost on my mind, I decided to re-master deadstock surf t-shirts, creating a hybrid of prints from various iconic surf brands over the generations. Each garment in this limited capsule is entirely unique. Similarly, the footwear is a collaboration between Finnish shoe maker Iivo Evijärvi, who has carved a niche by re-purposing discarded vintage sneakers by hand.” －－Lukas Vincent, founder and designer, Ex Infinitas. 
MYKITA Brings Bold New Specs in Collaboration with 424 Berlin independent eyewear brand MYKITA releases a custom eyewear design in collaboration with cult streetwear label 424. Both brands are known for their individual, directional aesthetic, and share an affinity for bringing together artisan and high-tech production techniques in their products.