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Unknown Destination

Gucci
Gucci
Oct 30 2019

Set on a desert highway, Ni Ni stars in the new eyewear campaign for Spring Summer 2019. The actress—who has been the face of the collection for the last four seasons—interprets a lonely traveler with an unknown destination.


Shot by photographer HUGO Scott, Ni Ni wears gold metal square-frames featuring a geometric shape and pink lens. Another image features the actress in rectangular glasses crafted in shiny gold metal. Both styles are embellished on the temples with a cutout detail with the Interlocking G—a distinctive code of the House.

Music: (Ballad of)The Hip Death Goddess
Performed by Ultimate Spinach
Produced by Alan Lorber


Shot by Hugo Scott, the new Gucci eyewear campaign features Ni Ni on a desert highway. Unknown Destination


Shot by Hugo Scott, the new Gucci eyewear campaign features Ni Ni on a desert highway. Unknown Destination


Shot by Hugo Scott, the new Gucci eyewear campaign features Ni Ni on a desert highway. Unknown Destination


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