Y-3 Spring/Summer 2018 Campaign — Chapter 1
ModeSens
Dec 01 2017
15年来，Y-3品牌以无畏的创新重新定义了运动风格的设计语言。 2018年春夏，这个山本耀司和阿迪达斯之间里程碑式的合作系列遵循一个简单的设计方针：把最好的YOHJI YAMAMOTO和ADIDAS融合在一起。 这个Y-3的设计理念—回到两个制造商的核心DNA —反映在这个系列，三段式的广告片以及突破性的鞋履发布当中。
2018年春夏系列的广告片中，第一章是在纽约市的街头拍摄的：运动装与时尚融合，Y-3品牌重新确立了运动风格的真正本质。 第一章由Alessio Belzoni掌镜，Mauricio Nardi负责造型部分，成功的捕捉到了流动的能量，以狂野的图像记录下模特们在都市户外运动中的年轻活力。诗意与朋克相遇，传达着当代的力量和优雅，同时又与工业化的背景形成冲击与反差。他们巧妙融入对方，创造出独特的扭曲形状，Belzoni从惊人的角度捕捉。鲜明的图像完美地展现了这个系列简单的元素：Y-3标志、Yohji Yamamoto签名和多种语言诠释的“品牌经典三条纹”等，贯穿于夹克衫、街头和服、帽衫、斜肩包等单品之上，这个组合图案成为了Y-3品牌的全新摩登象征。
2018春夏系列的第一波段将于12月1日推出。
限购Y3品牌当季系列，敬请关注ModeSens。
Y-3 Spring/Summer 2018 Campaign — Chapter 1 For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept-returning to the core DNA of its two makers-is reflected in the collection, three campaign chapters, and breakthrough footwear launches. 
10 exclusive pieces from Ex Infinitas’s highly limited, sustainable capsule “With sustainability foremost on my mind, I decided to re-master deadstock surf t-shirts, creating a hybrid of prints from various iconic surf brands over the generations. Each garment in this limited capsule is entirely unique. Similarly, the footwear is a collaboration between Finnish shoe maker Iivo Evijärvi, who has carved a niche by re-purposing discarded vintage sneakers by hand.” －－Lukas Vincent, founder and designer, Ex Infinitas. 
MYKITA Brings Bold New Specs in Collaboration with 424 Berlin independent eyewear brand MYKITA releases a custom eyewear design in collaboration with cult streetwear label 424. Both brands are known for their individual, directional aesthetic, and share an affinity for bringing together artisan and high-tech production techniques in their products.