Y-3 Spring/Summer 2018 Campaign — Chapter 1
For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept-returning to the core DNA of its two makers-is reflected in the collection, three campaign chapters, and breakthrough footwear launches.
The first chapter of the Spring/Summer 2018 campaign was shot on the streets of New York City: sportswear and fashion intersect as Y-3 reaffirms sport-style as its true essence. Photographed by Alessio Belzoni and styled by Mauricio Nardi, Chapter 1 captures a dynamic energy as models stalk the urban outdoors in the season's bold graphics. Poetry meets punk as models communicate a modern strength and grace against a gritty industrial backdrop. They delicately fall into each other to create unique contorted shapes that Belzoni captures from surprising angles. The stark imagery complements the simple graphics emblazoned across the collection: a stacked logo motif combining the Y-3 logo, Yohji Yamamoto signature, and the slogan "brand with the 3 stripes" in multiple languages. Stamped across coach jackets, street kimonos, hooded sweaters, sling bags, and Adilettes, this graphic becomes the collection's icon and a contemporary symbol of the Y-3 collaboration.
The first drop of the Spring/Summer 2018 collection will launch on December 1. Shop current Y3 Collections and stay tuned for more on ModeSens.