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In 1952, Egyptian-born Parisienne and bohemian spirit Gaby Aghion founded Chloé. Rejecting the stiff formality of '50s fashion, she created soft, body-conscious fashion from fine fabrics and dubbed it "luxury pret-a-porter." From the beginning, Chloé has stayed in sync with the youthful, modern, and slightly audacious mood of Paris by hiring and developing new, young talents to design the collections.