This season, the buzz is all about logos again. This time, 24 Sèvres and Le Bon Marché have envisioned "Let's Go Logo", a capsule collection that gives brands carte blanche to reimagine their logos. Denim brand Notify has created, with this cotton logo sweatshirt, an exclusive design for the capsule collection, a joyful feminine style inherited from California girls. Inspired by the visual atmosphere of car racing, its design is bracing and graphic. The brand's name is used like an ad slogan with irreverent humor.
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First seen in Feb 2018
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