What it is: An incredibly creamy eyeshadow that's velvety smooth and unbelievably blendable. What it does: The vibrant, stay-true eyecolor won't smudge, run or fade. How to use: Tap a brush lightly into the eyeshadow and swipe it across the inside of the cap to remove any excess product. Starting at the inner corner of the lid, gently brush outward. Lightly contour your creases if desired, blending color upward and outward. Layer until you reach your desired look. For extra-smooth application, begin with a primer.