GHD

Platinum+ Styler - 1" Flat Iron Black

A first-of-its-kind smart straightener that predicts your hair needs, adapting to ensure the optimum styling temperature at all times for ultimate results with less breakage and more color protection. Key benefits:- 70 percent less breakage - Two times more color protection- 20 percent more shineIf you want to know more…Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it's constantly at the optimum 365°F styling temperature for even healthier hair.

2018 Allure Award Winner for Best Hot Tools: Flatiron 2018 InStyle Award Winner for Best Flatiron Introducing ghd platinum+, ghd's SMART styler that predicts your hair's needs. Featuring breakthrough ultra-zone with predictive technology, the ghd platinum+ styler recognizes each section of hair and adapts the power to ensure the optimum temperature of 365ºF is consistent across the two plates, allowing beautiful results in one stroke. Heat is monitored 250 times per second across the plates, and through its predictive technology this revolutionary styler recognizes the thickness of your hair and speed at which you are styling and adjusts the power accordingly, giving you ultimate results, personalized to you. The unique wishbone hinge ensures the plates are perfectly aligned while you style, while the rounder barrel allows you to create curls, waves and the perfect straight with ease. Each plate is precision milled, allowing hair to pass through effortlessly, for snag-free styling. Universal voltage allows you to keep styling wherever your travels may take you. Plus, automatic sleep-mode will turn off your styler after 30 minutes of non-use, for extra peace of mind. So for healthier styling in one stroke discover platinum+, delivering 70% stronger hair*, 2 x more color protection* and 20% more shine** *reduced breakage and 2 x less color fade vs a styler working at 450°F **vs naturally dried hair Product Features: Ultra-zone with predictive technology: the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. Wishbone hinge for perfect plate alignment giving you more control to create any style. Advanced, precision milled, floating plates with a high spec gloss finish, for effortless, perfectly smooth styling and shine. Heat resistant protective plate guard so you can take your style and your styler wherever you want. Universal voltage to deliver the same outstanding performance wherever you are in the world. Automatic sleep mode to switch your styler off after 30 minutes of non-use, for peace of mind. 9 ft swivel cord for convenient styling. 365ºF temperature for optimum styling.