Launching Y-3 SPORT in the Ruins of Venice Beach
SSENSE Celebrates the Launch of Y-3 SPORT with Los Angeles-Based Photographer Max Farago
At the beginning of this century, Yohji Yamamoto partnered with adidas to form Y-3, a label that went on to single-handedly define the now-ubiquitous “athleisure” segment of the clothing market. Y-3’s first move into sportswear was classic Yamamoto: Paint it black.
Black was a break from traditional white tennis clothing, but it was also a way of fusing fashion with sport. It instantaneously freed sportswear from the gym and the tennis court, making it the international language of contemporary urban dress.For Y-3, sportswear is a site of experimentation. It is a proposal for what clothing in the future will look like. In his new Y-3 SPORT line for men and women, Yamamoto turns his attention to highly functional performance clothing. With signature dark tones and cyberpunk silhouettes, the line utilizes adidas innovations such as BOOST cushioning, seamless constructions, lightweight adizero and Primeknit fabrics, and fatigue-reducing Techfit technology. To celebrate the debut of the Y-3 SPORT collection, photographer Max Farago shot a group of futuristic wanderers amidst the ruins of a deserted Venice Beach sports complex.
A Timeline of the Japanese Design Avant-Garde Writer and Editor Jeremy Lewis Goes Back to A.D. 250 to Explain the Wonders of Japanese Design Japanese design enchants and inspires the world of fashion and has given rise to some of the most masterful designers the medium has ever seen. But its reputation for innovation was not achieved overnight. Instead, it is the end result of a slow and meticulous evolution that broke down cultural barriers, and in the process reshaped the global boundaries of East and West. Here is a brief and incomplete history of how it came to be. 
Cottweiler’s Fall/Winter 2016 Collection Research The London-Based Designers Explain How They Distilled a Hyper-Minimal Vision of Menswear from Rural Themes and Internet Fetish Videos “The future isn’t glossy,” says Cottweiler co-designer Matthew Dainty, “Years ago everyone thought the future was a touchscreen phone. Now everyone’s walking around with a touchscreen phone with fingerprints all over it and dents and smashes in it.” Sourced from the brand’s internet-based research practice, Cottweiler’s Fall/Winter 2016 collection is infused with references from agriculture and prison roof riots, as well as mud and quicksand fetish videos from online forums. 
Inside Willy Vanderperre’s ‘Naked Heartland’ The Fashion Photographer's First Film Draws a Youth Universe that Reverberates with Sexual Tension and Suburban Isolation Antwerp-based photographer and longtime Raf Simons collaborator Willy Vanderperre is an oracle of adolescent energy. Through his massive output of campaigns, as well as editorials for magazines such as , , and , he has shaped fashion’s outlook on youth.